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Saturday, February 6, 2010

The May Fair Strides Down The Runway as The Official Hotel of London Fashion Week

Last September was when the typical flurry of fashionable activity as the fashion world descends on London. At the centre of everything proudly stood the May Fair Hotel, who were delighted to announce their status as the official hotel of London Fashion Week for the second year running.

May Fair Hotel
May Fair Hotel

Located right in the centre of the Mayfair village, the May Fair Hotel was at the heart of London Fashion Week and the place to see and be seen. The hotel once again became the nerve centre of British style, where top designers held court with supermodels, fashion scribes and the all-important buyers who made sure the world are wearing the hottest British designers in the months that follow.

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The May Fair Spa has crafted a number of express treatments to deal with LFW fatigue, in particular The Oxygen Revival Treatment; which will leave you feeling energised, glowing with vitality and supermodel-esq in no time.

The May Fair also offers The Hub, situated in Amba Restaurant. The Hub is located in the Amba restaurant, where members of the international fashion community were invited to enjoy refreshments and a bite to eat. Amba restaurant became a private sanctuary exclusively for Fashion Week guests between noon and 6pm daily.

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During the LFW period, Charles Oak, General Manager of The May Fair Hotel said, “We are delighted to be working with the British Fashion Council as the official hotel of London Fashion Week for the second season running. The relationship and our position as the Official Hotel of London Fashion Week has changed perception from what people thought we were to what we really are - a young, fashionable and connected central London hotel.”

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Commenting on the 25th anniversary of the BFC, Charles Oak, said: “London is unique in its style, but it is personality above all that differentiates our fabulous city. It is powerful and edgy, delicate and beautiful, striking, chic and cool. London can be dark as easily as it can embrace you, but most of all it is independent. London is its own place, it is not beholden to a set of rules or restrictions. It is this freedom and dynamic personality that translates into a unique creative energy and passion that is so evident in its fashions and style. Fashion is ultimately about personality so it has no better home than London.”

And while much of London Fashion Week was accessible only to professionals in the industry, the May Fair ensured that everyone had access to the LFW experience.

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